MAPFRE strengthens its asset manager to assert its leadership in financial planning in Spain

• The asset manager pivots from being a product factory to a services factory, making headway in asset allocation.
• New departments and responsibilities are created, including a strategic project development and innovation area.
• MAPFRE AM seeks to boost net subscription volume by more than 50 % in 2026.

As part of its goal to become a benchmark in financial planning, MAPFRE has reorganized the structure of MAPFRE AM, its asset management company, by creating new departments and redefining responsibilities. Among the main new developments is the creation of a strategic project development and innovation area, which will integrate initiatives already underway, such as the incorporation of the Aladdin technology platform, announced at the end of 2024, and the promotion of the discretional portfolio management business.

Effectively, the asset manager is evolving from being a product factory to a services factory, thanks to the reorganization into two new verticals:

• An investment area, focused on the development of traditional fixed income funds, equities, alternative investments, and ALM (managing the group's balance sheet).
• An asset allocation area, focused on multi-asset strategies and fund selection.

With this transformation, MAPFRE seeks to consolidate itself as a benchmark in financial planning, relying not only on MAPFRE AM but also on the advisory services offered by MAPFRE Inversión, with both MAPFRE Vida units set to report good results for 2025. "The changes we’ve announced represent an alignment of objectives between the fund portfolios and the insurance portfolios." We have an excellent multidisciplinary team in place, so it makes sense for us to lead the charge in financial planning as well," said Juan Bernal, MAPFRE’s group chief investment officer, during the traditional Christmas meet-up with journalists, which was held at Fundación MAPFRE’s headquarters in Madrid.

Specifically, MAPFRE AM will close out the year with mutual funds and pension fund assets of 12.6 billion euros (9.7%) and net subscriptions of 450 million. As far as 2026 goes, it expects to exceed 700 million in net subscriptions, a jump of 55%. "We’re benefiting from the good performance of the market, that’s for sure, but we’ve also achieved very positive net production by shifting savings towards mutual funds," said Álvaro Anguita, CEO of MAPFRE AM. When the asset volume of the group's portfolios is included, the asset manager's total assets under management exceed 43 billion euros.

Fernando López, general manager of MAPFRE Inversión, highlighted that the unit will report record revenues of almost 150 million euros for the year. "Our commitment to financial advisory services is attracting both current clients —only 6% of MAPFRE clients in Spain have a savings or investment product— and new clients. This is due in large part to our increasingly specialized office network and the number of financial agents we have at our disposal," added López, who recalled nearly 1,800 agents are now authorized to sell financial products.

MAPFRE’s financial business is one of its major growth streams for the coming years. With one of the largest non-bank asset managers in Spain, one of the most extensive financial sales networks in the country (with over 3,100 offices), and trust-based relationships firmly established with its 7 million customers, the group has immense potential to grow solidly and become the nationwide benchmark in financial planning.

MAPFRE is complementing its positioning as an insurance company with the best financial solutions, offering comprehensive customer service, not just with insurance but also with life savings products, mutual funds, and pension plans. This broad offering adapts to all types of customers and their varying needs right throughout their lives, which constitutes a significant competitive advantage.